Every Business should be using Google tools

I think that  Every Business should be using these Google tools.  When I started to write content on my website and social media platforms (Facebook, & Instagram), I realised quite quickly that I would have to get smarter with the way I produced my online presence.  I know my Coaching Business well, where it is going, I had started to decide on my target audience and sat down in front of my PC then realised that like many other businesses, I had no idea what I should write about and why.

RBS Boost Business Event

I attended a Royal Bank of Scotland event in Glasgow called #RBSBoost where I was astonished when People Development Expert Craig McHugh spoke about ‘COVERT’ing visitors to your website and social media into actual business, sales, bookings etc. Craig posed a question to the audience of around 250 to 300 people, asking;

Who in the room uses these tools, Google Analytics, Google Site Speed and/or Google Adsense/AdWords.

I was amazed that only myself, a few young people and a few techies said they used these great tools… I took a look at the large auditorium and wondered, why the hell are these businesses not using these tools?

What now?

Every Business should be using these Google tools and spend at least a few hours of their life learning a bit about what they do for your business! I understand that senior  excuses for not taking this action will be something like… ‘I already pay an agency to do out website/social media work’, ‘I have a team of people and someone does this work for us’, It’s not that important and I have limited time.

Social media, data analysis, and the web are here to stay and we need to understand them a bit better, even if you have a 100% offline experience-based business or run a chicken farm in the middle of nowhere… your customers and suppliers are on there and so are your potential customers.  Scotland is lagging behind the rest of the UK on a number of key indicators and I think there are a few reasons for this.

Here is the video I posted @youtube to hopefully persuade a few other business people to get in on this.  My video is amature, it’s kind of my point.  I get exposure to global markets, target markets within specific regions, town’s through targeted ads and it works, most of the time.

I really urge young people (and anybody who is not sure where they will work in the future) to learn these applications and start to talk to businesses about how they talk to and listen to their clients… how do they know what they are searching for and which content they like and dislike.

Scotland is a world leader in Industry, Engineering, Food and Renewable Energy to name a few… and we should be a world leader online too!

What do you thing? should every business in Scotland be using these three Google tools?

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